It’s that time of the year again, winter is drawing to a close and fashion week is nearing its end. The Fall/Winter collections for 2013/14 season have appeared on the runway and the fashion houses of the world are showing their new campaigns. In the midst of this, Thai Fashionistas got their biggest wish, a little bit of Vogue in Thailand!
The 25th of January 2013 marked a historic date for Thailand’s Fashionistas: Vogue officially entered the Thai market with its own Version. The fashion bible’s launch in Thailand marked a new era for the growing local middle class and the growing Thai fashion industry.
Vogue has been an indicator for fashion and style since its early beginnings in 1891 in the United States. Arthur Turnure, founder of the magazine, was the driving force behind the early stages of Vogue. His death in 1906 and Condé Nast entrance marked a change for the iconic magazine. Since then, Vogue’s popularity has grown, entering the European market in 1916 (British Vogue) and the Asia-Pacific Region in 1959 (Vogue Australia). “Vogue has become an indicator of economic development and the sophistication of a nation” Kullawit Laosuksri, Vogue Thailand’s editor-in-chief.
However, the arrival was marked with mixed feelings. The magazine, which will cost 100 baht, is said remain beyond the reach of the vast majority of Thai citizens, who make an average of 300 baht a day. On the other hand, many critics are hoping that the magazine will offer people a taste of the world outside of Thailand, encouraging social change.
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