It was announced today that PPR, French owner of Gucci and Bottega Veneta, was selling Ellos (online home brand) and Jotex (apparel brand) to Nordic Capital, a Swedish buyout firm. The announcement comes about a month after PPR’s buy of 56% of London-based Christopher Kane.
The sale of the two Scandinavian brands are just the latest changes in the French companies brand line up. PPR’s transformation into a global leader in apparel and accessories within the luxury, sport & lifestyle sector began in 2010 when it sold its OneStopPlus large-size clothing business.
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