The Fashion Weeks in Paris, London, Milan and New York have been done for months but the year of fashion documentaries is just beginning! Scatter My Ashes At Bergdorf’s joins a long line of Fashion documentaries that are said to be released over the coming months.
The movie, said to have limited release Friday, follows the rise of Bergdorf Goodman from modest tailor shop to a Manhattan institution. With commentaries by high-profile designers, stylists, celebrity clients and social-lights; the movie takes a closer look at not only the history of Goodman’s but also its perceived importance in the American Society and the American Dream. Bergdorf’s is positioned as a microcosm and a force that can make or break designers, in the manner of Wintour.
Fashion, an industry that is known for spotting branding opportunities, may have found its ultimate partner in fashion documentaries. Many of the films function, directly or indirectly, as marketing tools. According to the New York Times, Mark Jonathan Harris, a professor at the University of Southern California School of Cinematic Arts and a two-time Oscar-winning documentarian stated that he worries “that audiences aren’t paying enough attention to where” the documentaries are coming from and who is making them.
But in a time of economic hard-ship and a lack of Hollywood Glamour and originality, Fashion seems to be the ultimate replacement. With more fashion docus in the pipeline than ever, critics voices seem to be drowned out by the publics thirst for more glamour.
The film also arrives just in time with the 111th anniversary of the store this October. So take a peak at the trailer below. Is Scatter My Ashes at Bergdorf’s a film or an ad? Let us know what you think!
Images curtsy of Google.com, The New York Times, and Scatter My Ashes at Bergdorf’s